Marketing Communications
143 Bedford Rd., Katonah, NY 10536
914-232-6583
fax 914-232-5227
The Gold Standard helps businesses and organizations of all types and
sizes resolve problems and seize opportunities through a combination of good
planning and creative communications strategies.
Established in 1992, The Gold Standard is organized into three distinct
but interrelated service groups, each dedicated to meeting business needs with
imagination and energy.
The Gold Standard Marketing Group
In today's economy, success requires cost-effectiveness. The Gold
Standard Marketing Group excels at creating highly targeted marketing programs
that work, at a price you can afford. We have done it all and can do it for
you -- let us help identify your central messages, pinpoint your key audiences
and put in motion the communications vehicles to reach them economically.
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Services |
Advertising
Direct mail
Web site design
Graphic design
Newsletters
Special events
Photography
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Press relations
Corporate identity
Community relations
Brochures
Fundraising
Video production
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The Gold Standard Planning Group
Fundamental to every successful endeavor is the development of a strategic
plan. The Gold Standard planning group brings together expertise that many
companies or organizations may not have on staff to examine issues and map
out strategies for action. Our consultants are experienced in conducting
research and in developing action plans in communications and marketing. We
are prepared to assist corporations in devising plans for their charitable
giving, as well as working with non-profit organizations to map out their
approaches to fundraising.
Services
Marketing communications plans
Corporate philanthropy plans
Non-profit fundraising plans
Research
The Gold Standard Heritage Group
Now that the 20th century has become "history," businesses and organizations can capitalize on increased interest in the
past. The Gold Standard Heritage Group helps bring the historical to life in
dynamic and creative ways, whether for major corporations, small businesses,
elegant bed and breakfasts, hotels or historic sites. Our consultants can
show you how to use the rising tide of nostalgia to best advantage,
harnessing the power of the past to illuminate today and tomorrow.
Services
Tourism development
Special events
Travel programs
Book publishing
Exhibit design
Video production
Annual reports
Nancy Dana Gold
One of the Hudson
Valley's most experienced marketing and public relations professionals, Nancy
Dana Gold founded The Gold Standard in April, 1992. The firm serves a wide
range of clients, including corporations, small businesses, tourist
attractions, conference centers, arts organizations, municipalities, museums, hospitals and
major trade expositions.
A graduate of Wellesley College, Ms. Gold works creatively with
businesses, non-profit organizations and public agencies to meet their
communications needs. She is skilled at bringing people together into a
dynamic planning process, analyzing challenges and identifying marketing
strategies to help them realize their shared vision.
Realize your vision
Whatever your communications interests or needs, The Gold Standard is
prepared to assist you in reaching your goals and realizing your vision. To
schedule a free consultation, call (914) 232-6583 or e-mail us at marketing@thegoldstandard.com
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