A full-service marketing communications company, The Gold Standard helps businesses and organizations of all types and sizes grow and thrive. Through a combination of good planning and creative communications strategies, The Gold Standard meets business needs with imagination, energy and excellence.

Our work for clients includes the development of websites and Internet marketing strategies, media relations programs, promotional materials, advertising and direct mail campaigns, and community relations projects.

Nancy Dana Gold

Nancy Dana Gold - President and Founder

One of the Hudson Valley's most experienced marketing and public relations professionals, Nancy Dana Gold founded The Gold Standard in April 1992. A graduate of Wellesley College, Ms. Gold works creatively with businesses, non-profit organizations and government agencies to develop effective marketing communications programs. She is skilled at bringing people together into a dynamic planning process, analyzing challenges and identifying marketing strategies to help them realize their dreams.

Tina Dorfman

Tina Dorfman - Account Representative

Tina Dorfman’s diverse background includes positions in magazine publishing, nonprofit administration and healthcare media relations. As assistant director of media relations for Westchester Medical Center, she worked on press relations and marketing for the 4,000-bed advanced-care hospital. A strong writer and editor, Ms. Dorfman holds a journalism degree from Temple University’s School of Communications and Theater.

Certifications and Memberships

The Gold Standard is certified as a woman-owned business enterprise by:

• New York State
• Port Authority of NY and NJ
• Women's Business Enterprise National Council (WBENC)

Nancy Gold is actively engaged in encouraging entrepreneurship among women. She serves on the board of the Women's Enterprise Development Center, Inc. and is co-chair of the Alliance of Hudson Valley Women Business Owners.

She is also a member of the Public Relations Society of America and the Westchester County Association.