About The Gold Standard

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A full-service marketing communications company, The Gold Standard helps businesses and organizations of all types and sizes grow and thrive. Through a combination of good planning and creative communications strategies, The Gold Standard meets business needs with imagination, energy and excellence.

Our work for clients includes the development of websites and Internet marketing strategies, media relations programs, promotional materials, advertising and direct mail campaigns, and community relations projects.

Nancy Dana Gold

Nancy Dana Gold - President and Founder
Nancy Gold

One of the Hudson Valley's most experienced marketing and public relations professionals, Nancy Dana Gold founded The Gold Standard in April 1992. A graduate of Wellesley College, Ms. Gold works creatively with businesses, non-profit organizations and government agencies to develop effective marketing communications programs. She is skilled at bringing people together into a dynamic planning process, analyzing challenges and identifying marketing strategies to help them realize their dreams.

Joan Grangenois-Thomas

Joan Grangenois-Thomas - Vice President
Joan Grangenois-Thomas

Joan Grangenois-Thomas is a seasoned communications professional who brings to The Gold Standard her extensive experience working with community groups, non-profit organizations and a wide range of business enterprises.   She has a proven track record generating media placements, conducting media and message trainings, facilitating workshops and developing strategic plans.   A graduate of the Leadership Westchester program, Joan enjoys the challenge of finding the right marketing opportunities to meet her clients’ goals.

Certifications and Memberships

The Gold Standard is certified as a woman-owned business enterprise by:

  • New York State
  • Port Authority of NY and NJ

Nancy Gold is actively engaged in encouraging entrepreneurship among women. She serves on the board of the Women's Enterprise Development Center, Inc..  She also cares deeply about the Hudson Valley and its history and is on the board of the Greater Hudson Heritage Network.

She is a long-time member of the Public Relations Society of America and the Westchester County Association.


This site discusses these issues: located in these areas: White Plains, Westchester NY